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FA?r folgende Themen der Marke Wincor Nixdorf mA?ssen wir Spezialisten werden, bevor wir in die Konzeptions- und Gestaltungsphase gehen. Bei dem Besuch nAi??chste Woche werden wir zu den Themen auch gezielte Fragen stellen:

1. Zielgruppen: Judith
2. Produkte (ohne Software & Services): Sean, Mel
3. Produkte Software & Services: Sigi
4. Kommunikation: Sandra, Thorsten
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Entwicklungs- und Gestaltungsprojekt im Dialog mit dem Industriepartner
Wincor Nixdorf International GmbH

Die Banken- und Finanzbranche ist gefordert, sich dem gesellschaftlichen
Wandel (nachhaltige Produkte, Vertrauensverlust durch Bankenkrise, eigene
Altersvorsorge) und den technologischen Innovationen (Online Banking,
Mobile Banking, neue Devices, Social Media) zu stellen, um bessere
Kommunikations- und ProduktlAi??sungen fuI?r die Kunde-Bank-Beziehung zu
entwickeln.

In enger Zusammenarbeit mit der Software Produktentwicklung und
Marketingabteilung der Wincor Nixdorf International GmbH sollen innovative
Konzepte und EntwuI?rfe fuI?r die strategische Kommunikation und
Softwareprodukte entwickelt werden.

Bei einem Besuch in Paderborn werden wir das Unternehmen Wincor Nixdorf
kennenlernen und einen Einblick in die Entwicklung der Produkte (Software
und Hardware) sowie in das strategische Marketing erhalten.

Folgende 6 Schwerpunktthemen kAi??nnen bearbeitet werden:

1. Internetauftritt Banking Software & Services
Wie kommuniziert Wincor Nixdorf seine Banking Software & Services im
Internet (Webseite, Community, Ideas, Web 2.0 Dienste, etc.)?

2. Web 2.0 for Banking
Wie kann das Web 2.0 fuI?r Softwareprodukte im Banking eingesetzt werden?

3. Next Generation of User Interfaces for ATMs
Wie sieht die nAi??chste Generation von User Interfaces fuI?r Geldautomaten aus?

4. Direct Marketing for Sales
Wie kAi??nnen Bankberater ihre Kunden besser informieren und mit ihnen
kommunizieren?

5. Decision Support
Wie kann die Kundenberatung durch Simulationen und didaktische Software-
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PrioritAi??t 1:
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- Next Generation UI for ATMs
- Web 2.0 for Banking
- Floorplans for UI

PrioritAi??t 2:
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